Measure the effectiveness of your efforts in real time. Be adaptable; change marketing tactics based on performance. You no longer have to spend thousands of dollars only to find out which campaign was successful.
Tell a Story
Your brand is the tale of your life. Use social media to inform your target audience. Show them your day-to-day, behind-the-scenes activities, tips, or even just a gorgeous image! Make use of social media to tell your brand's storey.
Social media, believe it or not, collects a lot of data. They may even be more familiar with you than you are with yourself. We may use this to our advantage in order to target our audience.